Matt Gould

Client Director, E2X

Matt is a client director of E2X. He has led some of E2X’s largest digital transformational projects in Burberry and IKEA – re-orchestrating their operational design to enable wide-scale technological change. He believes that the opportunity to craft brilliant UX requires parallel consideration of both the end-customer experience and operational needs. The failure to apply this 360-degree view limits the possibilities of the customer experience.