Customer stories

Bang & Olufsen makes ecommerce gains selling audio products with Contentful

Bang & Olufsen headphones on a desk.
Challenge

A monolithic ecommerce tool failed to support omnichannel delivery and lacked the proper APIs to integrate microservices.

Outcome

Contentful has helped Bang & Olufsen create a connected browsing-to-buying experience — it’s also helped launch in-store digital signage.

60%

increase in conversion rates

27%

increase in average order value

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Solutions

Reliable security

Reduced risk of unauthorized access, data breaches, and the legal or reputational damages that follow.

Scalable structure

Modular, reusable content models enhance consistency while still leaving room for creativity.

Composable content platform

A composable content platform unifies content across all digital landscape.

Development speed

Speed of development allows for a quick time to market.