Webinar

Trinny London's secret to perfecting personalization

About

In this edition of our Headlines webinar series, we connected with Trinny London to discuss how the digital-first beauty brand known for its skincare, makeup, and hybrids, empowers people with the tools to feel their best selves.

Founded in 2017, Trinny London has quickly become a beauty powerhouse. Trinny London’s focus on community engagement and innovative, personalized products, makes the brand stand out from its competitors.

Valerie Overgaag, Senior Web Content Manager at Trinny London, and Sachin Ahya, Senior Software Engineer at Trinny London, join Nicole France, Director Evangelist at Contentful to discuss how collaboration and technology come together to enable the company to efficiently and quickly build personalized experiences that drive customer retention and solidify their leadership in the marketplace.

As the discussion unfolds, you’ll learn how to:

  • Craft personalized content for diverse audiences and markets.

  • Empower marketers with tools to implement personalization.

  • Reduce dependency on developers and enable more members of your digital team to build dynamic experiences.

  • Enhance operational efficiency and unlock greater creativity.

Headlines is Contentful’s co-marketing webinar series with a strong focus on tech content. Curated by digital experts, Headlines presents authentic narratives on forward-thinking brands and collaborative partners that use Contentful to overcome technical hurdles and deliver scalable digital experiences.

Trinny London's Secret to Perfecting Personalization
Recorded on
18 July 2024
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