Ninetailed by Contentful

AI-native personalization platform for composable content

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About Ninetailed by Contentful AI-Native Personalization

Ninetailed is an AI-native personalization platform empowering digital marketing, growth, and website teams with radical freedom and ease to identify, select, experiment, and analyze personalized experiences — based on any data source, from right inside Contentful. With Ninetailed’s native app for Contentful, teams can:

Define audiences based on the rules they want or create an audience generated by Ninetailed Audience Suggestions
Create personalized experiences and A/B tests for different use cases or generate personalized experiences or experiments suggested by Ninetailed Experience Suggestions
Preview these experiences before they publish to finetune
Get insights about the audiences, content components, and experiences with Ninetailed Insights and analyze experience results to optimize the conversions continuously

Knowing where and how to start is not a problem with Ninetailed anymore. By understanding your content context, customer data, and brand voice, Ninetailed suggests AI-powered audiences and experiences, resulting in less time spent on audience and experience creation and faster time to value.

Integration with a composable stack — and any data source — is quick and painless. Ninetailed makes it easy to personalize and unify customer experiences with its technology built on MACH principles and dynamic customer profiles that update with new data and events. Teams can use these profiles to create highly personalized experiences, from one-on-one interactions to personalized omnichannel journeys at scale.

Therefore, organizations can provide personalized customer experiences across channels with nothing standing in the way and increase their revenue by generating higher ROI from their content and data investments.

Features

Ninetailed Audience: Define your audience segments with user behaviors, intent signals, first-party data, and other events and traits without leaving the Contentful interface.
Ninetailed Experience
- Personalization: Create personalized experiences directly inside Contentful, all with minimal effort and no reliance on developers — simply a few clicks suffice.
- Experimentation: Run experiments, such as A/A tests, A/B tests, A/B/n tests directly inside Contentful, on a component level
Ninetailed AI Suggestions: By understanding your content context, customer data, previous experiments and personalized experiences, and brand voice, Ninetailed creates AI-suggested audiences and experiences.
Ninetailed Insights: Get insights about the audiences and content components with Audience Insights and Component Insights to know where and how to start with personalization and testing in the most effective way. Understand the impact of personalized experiences and experiments on your conversion rates, business growth, and digital customer experience with Experience Insights.
Connectivity: Connect Ninetailed easily with customer data sources like Segment, Salesforce CRM, Albacross, RudderStack, etc., with Ninetailed’s native connections or use API endpoints for your custom workflows.

Requirements

You must have a paid Ninetailed license and a Ninetailed account. If you don’t have an account yet, talk to a Ninetailed expert.
You must have the Ninetailed SDK implemented on your code.
You should have an existing Contentful project.
You must connect your Contentful project to your Ninetailed account — check out the guide here.